Many companies utilize an Employee Transportation Coordinator (ETC) to help manage a worksite’s compliance with air quality regulations set by the South Coast Air Quality Management District (SCAQMD) or local city ordinances. Metro provides full assistance to employers for Average Vehicle Rider (AVR) reports, ridematching services and marketing workshops for all ETCs at absolutely no cost.
If you are an ETC, please scroll through this page for more information on the free services Metro Rideshare/Shared Mobility provides.
If you are interested in what rideshare programs Metro has to offer, please call us at 213.922.2811 or see the commuter and employer programs here .
Rideshare Marketing Class
The SCAQMD and other local cities have attendance at a Rideshare Marketing Class listed as one of their “good faith effort” strategies of their trip reduction program requirements. Metro Rideshare/Shared Mobility offers these FREE classes twice per year at the Metro Headquarters office in Los Angeles from 8:30am – 12pm. The Marketing Class is designed to broaden the ETCs ability to market ridesharing to their employees. Thank you for attending the ETC Marketing Workshop on May 8th – PowerPoint presentation and handouts from all of our speakers : May 8, 2019 Marketing Certificate Workshop presentation .
Each year Metro Rideshare/Shared Mobility recognizes Employee Transportation Coordinators (ETC) that are doing the right thing by working hard to promote ridesharing at their worksite. The annual Metro Diamond Awards recognizes ETCs who meet/exceed their Average Vehicle Ridership (AVR), to those with the most improved AVR over the previous year, to those ETCS that promote the benefits of the ridematching to their employees and have the highest number of RideGuides requested by employees during the annual AVR survey.
These outstanding achievements help to decrease overall fuel consumption, improve air quality, and in turn cut commuting costs for employees. A list of the winning ETCs .
If you want to see your name added to this prestigious list of winning ETCs, contact your TDM Specialist for ideas and help on how to take your rideshare program to the next level For any questions regarding the Metro Diamond Awards email email@example.com or call 213.922.2811.
Average Vehicle Ridership (AVR) is the number of people per vehicle arriving at the worksite. SCAQMD sets AVR targets ranging from 1.30 to 1.75 for employers. SCAQMD requires that companies in their region survey their employees annually and calculate their worksite’s AVR. Metro Rideshare/Shared Mobility helps you with the surveying process by offering training for ETCs at special ETC Briefing Sessions. Metro also helps with collecting the survey data, preparing AVR calculations and providing the needed trip summary reports. See what Metro Rideshare/Shared Mobility can do for you!
If you are a new ETC and/or surveying for the first time you must attend an ETC Briefing Session to receive Metro’s free services. Register at least 60 days prior to your SCAQMD or local city ordinance submittal date.
Sessions are conducted once per month (see below for the ETC Briefing Sessions ). To reserve your space send an email to Sharedmobility@metro.net . Please include your name, company name, phone number and the type of survey needed: 5-day, 7-day, or arrival and departure (for City of Santa Monica) and the Briefing Session date you would like to attend.
- January 29, 2019, 9:30-ll:30AM
- March 19, 2019, 9:30-ll:30AM
- May 21, 2019, 9:30-ll:30AM
- July 16, 2019, 9:30-ll:30AM
- September 17, 2019, 9:30-ll:30AM
- November 5, 2019, 9:30-ll:30AM
- February 26, 2019, 9:30-ll:30AM
- April 23, 2019, 9:30-ll:30AM
- June 11, 2019, 9:30-ll:30AM
- August 13, 2019, 9:30-ll:30AM
- October 15, 2019, 9:30-ll:30AM
- December 11, 2019, 9:30-ll:30AM
For ETCs with several years of experience, attendance at these briefings is optional and you have surveyed using Metro AVR services. However, it is highly recommended that you attend to catch up on the latest AVR updates. To receive your survey link, please send an email to Sharedmobility@metro.net and provide the following: your name, company name, phone number and the type of survey you are conducting (5-day, 7-day or arrival and departure).
RideGuides and Ridematch.info
Encourage your employees to “Say Yes to the RideGuide!” when filling out their survey form. This provides employees with a profile on Ridematch.info and a personalized list of potential carpool and vanpool partners, transit referrals and other commute information. Contact Metro at 213.922.2811 to learn more.
Online Access to AVR Data
Employee AVR survey data is available to ETCs online and is a useful tool to increasing ridesharing at worksites. Receive access to a secure portal that will provide you with information to determine carpool, vanpool and transit opportunities for your employees.
Training on ridematch.info for ETCs is scheduled monthly. Learn how to make the most of your AVR data by attending the ETC Portal Training. For details , contact Metro Rideshare/Shared Mobility at 213.922.2811 or Sharedmobility@metro.net .
SCAQMD’s RULE 2202
Worksites with 250 or more employees must comply with SCAQMD’s Rule 2202 by choosing to implement an Employee Commute Reduction Program (ECRP) also known as a rideshare program.
The purpose of Rule 2202 is to provide employers with a menu of options to reduce emissions generated from employee commutes and to comply with federal and state Clean Air Act requirements. Employers implementing an ECRP must: 1) strive to meet their Average Vehicle Ridership (AVR) target requirement, or 2) submit an ECRP-Offset option, or 3) submit a good faith effort toward meeting their AVR goals that includes Good Faith Effort Determination Elements. Visit www.aqmd.gov to learn what programs you are eligible for.
Training for ETCs
Worksites that choose the ECRP option are required to have a designated ETC who is either an employee or a consultant and who must complete a one-time certified training course with AQMD. Classes are filled on a "first-come, first-served" basis and are limited to 20 participants. A schedule of upcoming SCAQMD training sessions .
Helpful Rideshare Terminology
AQMD (or SCAQMD)
– South Coast Air Quality Management District, is the air district for the South Coast Air Basin which includes Los Angeles, Orange, and non-Riverside and San Bernardino counties.
AQMD’s Rule 2202 – Is a menu of options to reduce mobile source emissions generated from employee commutes, to comply with federal and state Clean Air Act requirements. This rule applies to any employer or agency that employs 250 or more people on a full or part-time basis at a worksite.
AVR – Average Vehicle Ridership, the average number of people per vehicle arriving at the work site; AQMD sets AVR targets ranging from 1.30 to 1.75 for employers.
ECRP – Employee Commute Reduction Program, known informally as a rideshare program.
ETC – Employee Transportation Coordinator, the person at a work site charged with the responsibility of running a rideshare program.
Good Faith Elements – Strategies that an employer plans to do in good faith as part of its ECRP.
Transportation Survey – An annual survey of employees’ commute habits conducted by the ETC to determine AVR and obtain employee rideshare data.
ETC Network Meetings
- Century City TMO serves businesses in the Century City area; call Linda Paradise Lyles at 310.453.1714
- Go Glendale TMA meets regularly; call 818.543.7641
- Pasadena TMA meets every other month; call 626.744.7464
- Santa Monica ETC Network meets regularly; call 310.458.8956
- Torrance Transportation Network meets regularly; call Kim Fuentes at 310.784.7902
- Warner Center TMO meets monthly; call 818.716.5520, firstname.lastname@example.org
Association for Commuter Transportation (ACT)
The Association for Commuter Transportation (ACT) provides its members with the knowledge and opportunities for facilitating, promoting and advocating transportation solutions. ACT is a resource that educates members on how to enhance mobility, improve air quality, by partnering with public, private and community organizations.