Tuesday July 09, 2002
First Show in Series Focuses on Countywide Transportation, Westside/South Bay Projects
"Metro Motion" is a joint production of MTA and CityTV which is owned and operated by the City of Santa Monica. Marc Littman, MTA's deputy executive officer for public relations, believes television will prove to be an excellent way to reach large numbers of people.
"Concern about traffic is the one issue that the nearly 10 million residents of Los Angeles County agree on," said Littman. "Given that common interest, MTA is using cable television as a vehicle for allowing viewers to explore the array of mobility options MTA is funding in various parts of the county. The hope is that commuters and others will give public transit or other ride-sharing options a try after learning they have choices besides driving solo."
Patterned after CityTV's 'Santa Monica Update,' "Metro Motion" employs a news program format with two anchors, field reporters and an interview segment.
Story topics will be far reaching including the growing network of carpool lanes MTA has funded throughout Los Angeles County, the video security system on board Metro buses, the Metro Rapid Bus Program, the EZpass regional transit pass which will debut later this year, MTA's new Wayfinding Kit for Metro Rail passengers with impaired vision, the Second Train Coming warning sign in operation at the Metro Blue Line Vernon Avenue crossing, MTA's adopted FY 2003 budget, Exposition Light Rail Project, community based transit and the development of service sectors, and more.
Three public service announcements will feature information about free services provided by MTA including the Metro Freeway Service Patrol, the 1-800-COMMUTE customer relations line for information about MTA and other bus/rail service and schedules in Los Angeles County, and the Metro Trip Planner on MTA's web site at www.mta.net.
The first "Metro Motion" show also will feature an interview with MTA Board member and Santa Monica City Councilwoman Pam O'Connor. Appointed to the Board by the League of Cities, O'Connor represents the Westside and the South Bay on the MTA Board. In addition to addressing issues specific to those two areas, O'Connor will provide perspective on regional issues, as well.
"Metro Motion" will air on CityTV and Channel 36 in Los Angeles on the following dates: July 16, 2002, at 8:30 p.m., July 20, 2002, at 6:30 p.m., July 25, 2002, at 9:30 p.m., and July 28, 2002, at 8:30 a.m.
For viewing MS Word, Powerpoint, and Excel documents - Download Adobe Acrobat Reader (free) or use Google Docs Reader (online)