Metro Board Room, One Gateway Plaza, 3rd Floor,
Thursday, September 20, 2012 10:30 a.m.
Call to Order
Michael D. Antonovich, Chair
Diane DuBois, Vice Chair
Michael Miles, non-voting member
Arthur T. Leahy, Chief Executive Officer
Michele Jackson, Board Secretary
Karen Gorman, Ethics Officer
Karen Gorman, Acting Inspector General
County Counsel, General Counsel
39. RECEIVE report of the Chief Executive Officer.
40. RECEIVE report of the Chief Communications Officer.
41. RECEIVE oral Federal/State Affairs update.
42. CONTINUE efforts to pursue aggressively federal funding to augment local and state funding for Metro's project and programmatic needs.
44. AUTHORIZE the Chief Executive Officer to award:
45. KNABE MOTION that the MTA Board:
47. RECEIVE AND FILE report providing a status update on efforts made to address the Board motion regarding coordination of transit agencies’ schedule development and transfers
(ALSO ON SYSTEM SAFETY AND OPERATIONS COMMITTEE)
49. RECEIVE oral TAP Working Group update.
73. YAROSLAVSKY MOTION:
In March 2000, the MTA Board adopted a policy for Metro System Advertising. One of the key elements of this policy is the prohibition on non-commercial advertising, including public service announcements. Specifically, advertising must promote for sale, lease or other form of financial benefit a product, service, event in primarily a commercial manner for primarily a commercial purpose. Part of reason for this limitation was to ensure that our buses, trains and transit facilities are not deemed public forum. However, there is concern regarding the consequences of the policy.
The policy’s prohibition on non-commercial advertising includes advertising for non-profit organizations. The policy’s prohibition on non-commercial advertising provides an exception for governmental entities that advance specific government purposes. That exception does not apply to non-profit organizations. As a result, we are presently prohibited from accepting advertising for events such as The March of Dimes Walk, United Way, AIDS Walk Los Angeles, Susan G Komen Breast Cancer Walk, etc.
Very often, non-profit organizations partner with, or are supported by, governmental entities. While our policy may be well intended, the current application of the language prohibits non-profit organizations that are partnered with or supported by governmental entities from advertising on our system. For our collective best interest, we need to reevaluate our policy.
I, THEREFORE, MOVE that the board direct staff to review the current Metro Advertising Policy and report back to the Board in 60 days on how the current policy may be amended consistent with the concerns outlined above while preserving the non-public forum status of our system.
Consideration of items not on the posted agenda, including: items to be presented and (if requested) referred to staff; items to be placed on the agenda for action at a future meeting of the Committee or Board; and/or items requiring immediate action because of an emergency situation or where the need to take immediate action came to the attention of the Committee subsequent to the posting of the agenda.
COMMENTS FROM THE PUBLIC ON ITEMS OF PUBLIC INTEREST WITHIN COMMITTEE’S SUBJECT MATTER JURISDICTION
Directions to Metro, One Gateway Plaza, Los Angeles, CA 90012
* This is the unofficial format of the Executive Management Committee agenda.
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