Executive Management Committee Agenda*

Location & Date

Metro Board Room, One Gateway Plaza, 3rd Floor, Los Angeles
Thursday, September 20, 2012 10:30 a.m.

Agenda

Call to Order

Directors

Michael D. Antonovich, Chair
Diane DuBois, Vice Chair
Richard Katz
Don Knabe
Mark Ridley-Thomas
Michael Miles, non-voting member

Officers

Arthur T. Leahy, Chief Executive Officer
Michele Jackson, Board Secretary
Karen Gorman, Ethics Officer
Karen Gorman, Acting Inspector General
County Counsel, General Counsel

39. RECEIVE report of the Chief Executive Officer.

• Presentation of commendations to Metro employees Jose Aguilar  and Guillermo Ramos.

40. RECEIVE report of the Chief Communications Officer.

41. RECEIVE oral Federal/State Affairs update.

42. CONTINUE efforts to pursue aggressively federal funding to augment local and state funding for Metro's project and programmatic needs.

43. CONSIDER:

1. approving upgrade of Oracle Business Suite (FIS) and establish Life-of-Project budget of $12.9M for the Enterprise Business Suite Upgrade, Project No. 207132; and
2. amending the FY13 budget by adding $1.5M in revenues and expenses to Project No. 207132 Enterprise Business Suite Upgrade.

44. AUTHORIZE the Chief Executive Officer to award:

1. Contract No. PS12714022, a five-year revenue-generating contract, inclusive of three one-year options, effective January 1, 2013, for a license to sell and display advertising on the Metro Bus fleet on a fixed, guaranteed revenue basis with revenue to Metro totaling $104,250,000, to CBS Outdoor Group Incorporated; and
2. Contract No. PS12714023, a five-year revenue-generating contract, inclusive of three one-year options, effective January 1, 2013, for a license to sell and display advertising on the Metro Rail system on a fixed, guaranteed revenue basis with revenue to Metro totaling $5,750,000 to CBS Outdoor Group Incorporated.
   The total amount of revenue generated from these two contracts will be $110,000,000.
   
   (CARRIED OVER FROM JULY EXECUTIVE MANAGEMENT COMMITTEE)

45. KNABE MOTION that the MTA Board:

1. Instruct the CEO to report back during the next MTA Board meeting cycle in October 2012 on what it would take to “accelerate” completion of the Green Line to LAX/Airport Metro Connector Project, with or without Measure J, for construction completed and in revenue service by 2018, on a timeline that complements both the Crenshaw Corridor Light Rail Project and the South Bay Green Line Extension Project, which are connected to and share the Green Line Corridor;
2. Identify and recommend a strategic implementation framework and action plan that includes project and funding alternatives, and options for working with LAWA, as well as local, state, and federal partners, to fund and implement the Green Line to LAX/Airport Metro Connector Project on an accelerated schedule;
3. Identify and recommend advocacy efforts with relevant federal agencies (FTA, FAA, etc) to better coordinate and streamline the federal review process, including resolving any road blocks to project funding, implementation and acceleration;
4. Report back on any relevant comments that may be submitted to LAWA by Metro in response to the LAX SPAS DEIR public review process; and
5. Return to the Board in the October 2012 Board Meeting cycle to present the report and recommendations for consideration and discussion by the full Board.

46. DIRECT staff to prepare a Proposal for the Los Angeles County Metropolitan Transportation Authority (Metro) to become the Managing Agency of the (LOSSAN) Service.

47. RECEIVE AND FILE report providing a status update on efforts made to address the Board motion regarding coordination of transit agencies’ schedule development and transfers

(ALSO ON SYSTEM SAFETY AND OPERATIONS COMMITTEE)

48. RECEIVE AND FILE report on Civil Rights Compliance Update. (HANDOUT)

49. RECEIVE oral TAP Working Group update.

73. YAROSLAVSKY MOTION:
In March 2000, the MTA Board adopted a policy for Metro System Advertising. One of the key elements of this policy is the prohibition on non-commercial advertising, including public service announcements.  Specifically, advertising must promote for sale, lease or other form of financial benefit a product, service, event in primarily a commercial manner for primarily a commercial purpose.  Part of reason for this limitation was to ensure that our buses, trains and transit facilities are not deemed public forum.  However, there is concern regarding the consequences of the policy.

The policy’s prohibition on non-commercial advertising includes advertising for non-profit organizations.  The policy’s prohibition on non-commercial advertising provides an exception for governmental entities that advance specific government purposes. That exception does not apply to non-profit organizations.  As a result, we are presently prohibited from accepting advertising for events such as The March of Dimes Walk, United Way, AIDS Walk Los Angeles, Susan G Komen Breast Cancer Walk, etc.

Very often, non-profit organizations partner with, or are supported by, governmental entities. While our policy may be well intended, the current application of the language prohibits non-profit organizations that are partnered with or supported by governmental entities from advertising on our system. For our collective best interest, we need to reevaluate our policy.

I, THEREFORE, MOVE that the board direct staff to review the current Metro Advertising Policy and report back to the Board in 60 days on how  the current policy may be amended consistent with the concerns outlined above while preserving the non-public forum status of our system.

Consideration of items not on the posted agenda, including: items to be presented and (if requested) referred to staff; items to be placed on the agenda for action at a future meeting of the Committee or Board; and/or items requiring immediate action because of an emergency situation or where the need to take immediate action came to the attention of the Committee subsequent to the posting of the agenda.

COMMENTS FROM THE PUBLIC ON ITEMS OF PUBLIC INTEREST WITHIN COMMITTEE’S SUBJECT MATTER JURISDICTION

ADJOURNMENT